The Best Beauty Products Of 2023

From serums to moisturisers, picking out the right item for you is incredibly difficult, especially with the range available consistently increasing with time. Do you want it to contain hyaluronic acid, or packed full of antioxidants? Well you can forget all the confusion, as I have created a list of the best beauty products you can buy in 2023.



I’ve always been fascinated by beauty gadgets, from at-home spa treatments to facial toning devices. The prices can often be pretty steep for these goodies, so it’s important to know they’re worth the money, so I’ve included a couple below which are worth looking at.

Magnitone XO Lights Out


This brush offers a modern way to deeply cleanse and massage your pores, utilising 3 light therapy treatments. The red light improves skin firmness and reduces the appearance of fine lines, the blue light therapy will help to decongest the pores to treat spots, while the yellow light therapy stimulates blood flow, in order to treat hyperpigmentation.

You simply pick which light treatment you’d prefer, add your cleanser onto the silicone brush and then apply it to your face as the micro-sonic vibrations get to work on your skins surface.

Price: £69

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SURI Sustainable Sonic Toothbrush


While I love using an electric toothbrush, one frustration is the awareness that the plastic toothbrush heads end up in the bin and damaging the environment. However, SURI have created plant-based heads and bristles, as well as a brush which has an aluminium body.

I also love that it has a 2-minute smart timer, useful as I know I’m often falling short, so this keeps me to the pertinent amount of time. The battery life should last 40+ days, while it also has a fast 4-hour charge.

It also comes in a nifty travel case, containing a UV-C light which kills harmful bacteria which could be present on your brush. It even includes a magnetic mirror mount, so it can take up less space in your bathroom.

Price: £63.75

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Adding a serum to your beauty regime can have one of the biggest impacts, but they certainly come at a high price, so it’s important you invest in the right one.

Ella & Jo Hydrating Hyaluronic Serum


This hydrating serum contains Matrixyl 3000, which is a peptide composition made up of palmitoyl tripeptide-1 and palmitoyl tetrapeptide-7, which have been proven to stimulate collagen synthesis. The end goal is to increase elasticity and firmness of the skin and this product contains the exact ingredients you need to achieve this.

I won’t dive deep into the reason why getting a serum containing hyaluronic acid is key, but it is recognised by dermatologists around the world as one of the most powerful ingredients for reducing wrinkles and fine lines.

Price: £40

Size: 50ml

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Made By Coopers Superfood Firming Serum


This firming serum contains pomegranates, which are rich in antioxidants and are known to help protect against the signs of premature ageing. This serum also contains baobab, something I started testing out at the start of the year, as it helps prevent water loss from the skin, while it’s packed full of omega fatty acids.

Speaking of omega fatty acids, this product also contains passion flower, which is packed to the brim with them. You’ll also find some chia, which can soothe any inflammation and strengthen the skins natural barrier.

Price: £35

Size: 30ml

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Evolve Blue Velvet Ceramide Serum


Ceramides in skincare are a brilliant tool in boosting skin hydration, protecting your skin against environmental damage and preventing acne breakouts. Blue tansy is also a great ingredient included, which can repair damaged skin, clear congested pores and reduce redness. You’ll also find a presence of squalane and camellia oil.

It’s also worth highlighting that you can get 15% off if you sign up to their email newsletter, which seems like a great deal!

Price: £28.80

Size: 30ml

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Annabelle Minerals Repair Juice Serum


I’m a big fan of beauty products that contain retinol! The issue is that if you opt for a cheap product, they might highlight the word on their packaging, but realistically the levels will be too low to take effect. I’m glad to see Annabelle Minerals highlight exactly how much they contain, 0.3%, with most over-the-counter products containing anywhere between 0.01% and 1%.

You will also find squalane extract, which will soften the texture of your skin and reduce the appearance of fine lines. They have also included alfalfa extract, which is very high in Vitamin C, helping to fight off free radicals.

Price: £27.90

Size: 30ml

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Annabelle Minerals Clarity Juice Serum


The key ingredient to this serum is the 5% Niacinamide, which has been shown to tighten pores as well as minimise enlarged pores. On top of that, it will hydrate your skin and improve skin texture, as well as being a useful ingredient to tackle acne.

The Clarity Juice Serum also contains organic licorice extract which can help soothe the skin and ease any inflammation. On top of that, they’ve also included centella asiatica extract, which has wound healing properties and can promote collagen production.

Price: £27.90

Size: 30ml

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Annabelle Minerals Glow Juice Serum


When it comes to serum, you will normally have to pick between Vitamin C, hyaluronic acid, retinol or a glycerin., however this one contains two of those ingredients (glycerine and Vitamin C).

The glycerine will help the skin to retain moisture and to hydrate, as well as giving a fuller, firmer appearance. The Vitamin C will help to brighten the skin, reduce any redness and also hydrate the skin. The strong quantity of antioxidants are pivotal in fighting off any toxins that come into contact with your skin.

Price: £27.90

Size: 30ml

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I remember having dry skin back when I was 15, shaving before any other guys in my class, meaning my face would rapidly dry out, which led me to trying moisturiser. At the time I bought the cheapest I could find, before eventually learning more about what I should be looking for, or what I should be avoiding.

The staple to any beauty regime, after you have applied the highly powerful serum, you want to lock in the moisture with one of these products.

AEOS Enriching Moisturiser Blue


Containing rose quartz, this ingredient has been included as it has been shown to brighten the skin tone and reduce the appearance of fine lines and wrinkles. On top of that, it has also been shown to reduce puffiness in the face.

You will also find orange hydrosol, which can help to promote new cell growth as well as controlling the levels of excess sebum. On top of that, this product also contains sweet almond oil, which can reduce those pesky under-eye circles, plus it has been shown to reverse some sun damage.

Price: £54

Size: 50ml

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Ella & Jo Plump & Protect


When it comes to a good moisturiser, one of the best ingredients you can get is added SPF, unless you plan on adding sun tan lotion each day. Protecting your skin against the incredibly damaging UVA and UVB rays is key, meaning you need at the very least a factor 15, while this has SPF30.

This day cream also contains a ceramide complex, which will help to keep the fluid in the skin. This product also contains a hyaluronic acid crosspolymer, so the hyaluronic acid plumps up your skin and then the ceramide complex steps in to hold the moisture in.

Price: £36

Size: 50ml

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Night Cream

We often focus on our appearance during the day but can sometimes be negligent of what we should be applying before bed, but an additional night cream can work wonders for smoothing the skin and aiding in the production of collagen.

Ella & Jo Night Cream


The moisturiser you opt for in the evening can be incredibly different to your day cream. You won’t need SPF, while it’s often a thicker cream. The Relax & Renew night cream contains bakuchiol, which can refine your skins texture, while it can tackle fine lines and wrinkles. Bakuchiol is often recognised as a natural alternative to retinol.

This product also contains a patented peptide formula which will help with the stimulation of collagen production. You will also find magnesium, which can stabilise hormonal imbalances and improve cellular production.

Price: £48

Size: 50ml

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Kalme Night Repair Cream


This intensely moisturising night repair cream contains a patented caper extract, which can help to treat skin irritation and redness, such as for those suffering from rosacea (including my girlfriend who has been happily testing this out).

This product also contains Indinyl, which is a patented ingredient shown to combat over-night skin dryness, improving the appearance of skin complexion

Price: £21.95

Size: 50ml

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A face primer isn’t on everyone’s beauty list, harshly overlooked or potentially misunderstood, but it offers a number of brilliant benefits.

A facial primer isn’t just useful for those who are wearing make-up, where it can help keep everything in place, but it also helps to smooth our pores, it reduces the production of excess sebum on the skin and it can brighten your skin.

Clarol Nordic Birch & Willow Primer


This bio-active primer is ideal for people who suffer with acne, helping to rapidly create a mattified smoother skin tone.

Willow bark extract is a brilliant ingredient for exfoliating the skin and reducing excess oil and acne. It can also help to refine your pores.

Price: £13.95

Size: 30ml

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Facial Mist

A face mist is a brilliant and efficient way to quickly apply exactly what your skin might be craving at that point, hydration and antioxidants in a quick burst. The mist will help to refresh your skin and to seal in the moisture.

Ella & Jo Man Mist


It should be highlighted that the ‘man mist’ contains the same ingredients as the ‘skin mist’ they also sell, however guys often feel uncomfortable buying a product with pink on it or looking overly feminine, so this is a clever way of helping to ease those insecurities some guys have.

Containing hyaluronic acid, which will help with collagen synthesis and retaining skin moisture, you will also find witchhazel, which can fight acne and irritated skin thanks to the natural tannins present. Chamomile will also help to fight free radicals and accelerate cell and tissue renewal.

Price: £26

Size: 100ml

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Hair Treatment

These beauty awards have been very much focused on facial treatments, but your hair should certainly not be overlooked. Finding a high quality shampoo and conditioner, as well as a scalp care treatment can make a huge difference to your appearance and how you feel about yourself.

Alterna Renewing Scalp Care Hemp Treatment


This is a clinically tested hair treatment, containing vegan friendly ingredients which will help to moisturise and nourish the scalp. You simply apply it directly onto the scalp, then leave it on as it works to calm any irritation and hydrate the skin and hair follicles.

Witch Hazel is present, helping to reduce oiliness and calm any inflammation, plus offering a deep cleanse of the scalp. This product also contains hemp seed oil, which will prevent water loss and revive damaged hair. This is the ultimate Sunday detox-day treatment for your head!

Price: £48.25

Size: 74ml

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Philip Kingsley Moisture Balancing Shampoo


If you suffer from dry or tired looking hair then this could be the hidden gem you’ve been searching for! It contains guar gum, which can help to prevent hair breakage and will add a nice shine, as well as a smooth texture.

You will also find wheat protein, which will hydrate the scalp and hair follicles, improving the appearance and texture of your hair. The third most notable ingredient is the presence of antioxidants, which are believed to improve hair growth through collagen preservation, as well as limiting skin damage from pollutants.

Price: £24

Size: 250ml

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Philip Kingsley Moisture Balancing Conditioner


This conditioner contains silicone, which will help to smooth and tame your hair, minimising tangles and frizz. The hydrolysed elastin however is the ingredient that really catches my eye, strengthening your hair follicles so they don’t break as easily. Your hair will feel more glossy and will be easier to comb afterwards.

Just like the associated shampoo, this product contains Guar, which will hydrate the hair and scalp, prevent any breakages and reduce frizz in your hair.

Price: £21.50

Size: 200ml

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If you asked a dermatologist what beauty product will have the greatest effect on anti-ageing, 9 times out of 10 they will tell you sunscreen, as the sun is the biggest enemy when it comes to keeping yourself looking youthful.

SeventyOne Eco Sun Shield SPF50+


This product fits under the 100ml max size for plane journeys, meaning it’s ideal for a short trip over to Europe this summer.

Organic sunflower oil will help to hydrate your skin and can decongest pores. The organic jojoba oil will add moisture to the skin and is easily absorbed, while it will add a natural glow to your skin. This product has also been formulated so that it’s highly resistant to water and perspiration, so you don’t have to worry about instantly losing it after application.

Price: €24.99

Size: 50ml

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Facial Oil

When people have oily skin, they often try to stay away from facial oils, when actually they’re the ideal tool. They penetrate deep into the skin, providing moisture and locking it in, as well as cleansing the skin.

Balmonds Intensive Facial Oil


The Balmonds facial oil is 100% natural and packed full of nourishing plant-based oils. It contains rosehip, which can even out your skin tone, it contains fatty acids which will help reduce the appearance of wrinkles, while it can also repair your skin after sun damage.

This oil also contains lavender oil, which can help tackle a breakout of spots, as well as soothing your skin if you suffer from eczema or any form of dry skin condition. You will also find grape seed oil, with plenty of antioxidants to fight off free radicals.

Price: £22

Size: 30ml

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Skin Balm

Skin and face balms and salves can help to soothe, heal and moisturise the skin, whether that’s after a hard workout with achy muscles or to help anyone suffering from eczema.

Balmonds Skin Salvation


This skin balm will help to provide an intensive treatment for dry skin, while the presence of olive fruit oil is brilliant to see, as this has antibacterial properties and is packed full of antioxidants. You will also find safflower oil which can help promote skin cell renewal, as well as improving skin texture.

This product is available in four different sizes, while you will also benefit from the economies of scale if you opt for a larger size.

Price: £7.99

Size: 30ml

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Tom Bourlet

Tom Bourlet loves to travel and also runs a travel blog. A fan of sports and nutrition, fashion and living life to the full, Tom has also spoken at multiple conferences about Digital Marketing.

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